Zoomph insight | Inside the methodology of the 50 Most Marketable Athletes 2021

Simone Biles

How is the 50 Most Marketable Athletes list decided? The short answer is a lot of smart data and clever analysis. Here, Zoomph’s director of strategic initiatives and business intelligence, Scott Lewis, lifts the lid on the data behind this year’s rankings. […]

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Podcast | Breaking down the 2021 50 Most Marketable Athletes list

SportsPro digital editor, Tom Bassam, is joined by Greenfly chief executive, Daniel Kirschner, to break down the 50 Most Marketable Athletes list. Then, Zoomph’s director of business strategy, Scott Lewis, explains the methodology behind the rankings. […]

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the 50 most marketable

Athletes of 2022