Fresh from the 2022 release of the 50 Most Marketable Athletes list, SportsPro dives into this year’s rankings to uncover the standout themes and major findings. […]
Podcast | Who is the most marketable athlete on the planet today?
The SportsPro team are joined by MKTG’s Amar Singh and NorthStar president Chris Collins to discuss the key talking points to emerge from this year’s 50 Most Marketable Athletes list. […]
Behind the helmet: What makes the likes of Hamilton, Verstappen and Leclerc F1’s most marketable drivers?
Only soccer and tennis can lay claim to more representatives than motorsport in this year’s list of SportsPro’s 50 Most Marketable Athletes. With the 50MM ranking now out in the open, the BlackBook looks at some of the reasons behind the increasing marketability of drivers in Formula One. […]