Fresh from the 2022 release of the 50 Most Marketable Athletes list, SportsPro dives into this year’s rankings to uncover the standout themes and major findings. […]
Tag: 50 most marketable athletes
The methodology explained: Inside NorthStar’s athlete marketability model
Ahead of the release of its latest 50 Most Marketable Athletes list, SportsPro teamed up with NorthStar Solutions Group to create the most comprehensive assessment of athlete marketability in the sports industry. NorthStar president Chris Collins explains the logic and the process that underpins this year’s updated ranking methodology. […]
Behind the helmet: What makes the likes of Hamilton, Verstappen and Leclerc F1’s most marketable drivers?
Only soccer and tennis can lay claim to more representatives than motorsport in this year’s list of SportsPro’s 50 Most Marketable Athletes. With the 50MM ranking now out in the open, the BlackBook looks at some of the reasons behind the increasing marketability of drivers in Formula One. […]