SportsPro’s 50 Most Marketable Athletes enables sports marketers across the globe to make intelligent sponsorship and investment decisions quickly.

Now in its 13th year, this highly anticipated ranking takes into consideration the dynamic nature of athlete marketability in the digital age, applying an advanced science that goes beyond vanity metrics to measure which sports stars offer the most value to brands today.

In collaboration with NorthStar, our robust and multi-dimensional methodology has been developed even further, to provide a comprehensive assessment of athlete marketability in the sports industry. We have blended extensive data analysis, advanced social media monitoring, economic valuations, and real-world consumer insights to bring you this definitive guide of the most marketable athletes of 2022.

View the list and discover how your investments measure up.

2021 Resources

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