With a debut ranking of ninth, Sam Kerr is the highest new entry on SportsPro’s latest list of the world’s 50 Most Marketable Athletes. So what makes the Chelsea and Australia goal-getter such a force off the field? […]
From Ronaldo to Raducanu: Breaking down the world’s 50 most marketable athletes
Fresh from the 2022 release of the 50 Most Marketable Athletes list, SportsPro dives into this year’s rankings to uncover the standout themes and major findings. […]
The methodology explained: Inside NorthStar’s athlete marketability model
Ahead of the release of its latest 50 Most Marketable Athletes list, SportsPro teamed up with NorthStar Solutions Group to create the most comprehensive assessment of athlete marketability in the sports industry. NorthStar president Chris Collins explains the logic and the process that underpins this year’s updated ranking methodology. […]
Podcast | Who is the most marketable athlete on the planet today?
The SportsPro team are joined by MKTG’s Amar Singh and NorthStar president Chris Collins to discuss the key talking points to emerge from this year’s 50 Most Marketable Athletes list. […]
Behind the helmet: What makes the likes of Hamilton, Verstappen and Leclerc F1’s most marketable drivers?
Only soccer and tennis can lay claim to more representatives than motorsport in this year’s list of SportsPro’s 50 Most Marketable Athletes. With the 50MM ranking now out in the open, the BlackBook looks at some of the reasons behind the increasing marketability of drivers in Formula One. […]
‘Intimacy, creativity and personality’: What does the future hold for athlete marketability?
A week on from the release of SportsPro’s 2021 list of the world’s 50 Most Marketable Athletes, Greenfly president and chief executive Daniel Kirschner and chief marketing officer Tom Kuhr unpick this year’s ranking, and consider what the results say about the changing nature of sports stars’ appeal. […]
NorthStar insight | Analysing the 2021 SportsPro 50 Most Marketable Athletes list
Frank Gregory, social media intelligence practice lead at NorthStar Solutions Group, deep dives into this year’s 50 Most Marketable Athletes list to consider what it tells us about marketability and how the list can be instructive for the industry. […]
Greenfly insight | Why it’s time to turn to athletes in the search for social media marketability
Greenfly chief marketing officer, Tom Kuhr, says clubs need to lean into the social media power of their athletes to deliver social media success. […]
Zoomph insight | Inside the methodology of the 50 Most Marketable Athletes 2021
How is the 50 Most Marketable Athletes list decided? The short answer is a lot of smart data and clever analysis. Here, Zoomph’s director of strategic initiatives and business intelligence, Scott Lewis, lifts the lid on the data behind this year’s rankings. […]