‘Intimacy, creativity and personality’: What does the future hold for athlete marketability?

Lewis Hamilton remains one of the world's most marketable athletes

A week on from the release of SportsPro’s 2021 list of the world’s 50 Most Marketable Athletes, Greenfly president and chief executive Daniel Kirschner and chief marketing officer Tom Kuhr unpick this year’s ranking, and consider what the results say about the changing nature of sports stars’ appeal. […]

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Zoomph insight | Inside the methodology of the 50 Most Marketable Athletes 2021

Simone Biles

How is the 50 Most Marketable Athletes list decided? The short answer is a lot of smart data and clever analysis. Here, Zoomph’s director of strategic initiatives and business intelligence, Scott Lewis, lifts the lid on the data behind this year’s rankings. […]

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the 50 most marketable

Athletes of 2022