Expand
Nike
1
Nike Value Received $$461,943,927
11988 5556525970 0
Emirates Airlines
2
Emirates Airlines Value Received $$252,210,107
2019 1784357028 0
Adidas
3
Adidas Value Received $$227,990,676
6542 2248821295 0
Monster Energy
4
Monster Energy Value Received $$119,333,496
2510 500074270 0
Red Bull
5
Red Bull Value Received $$114,420,846
3528 608426783 0
State Farm
6
State Farm Value Received $$112,796,759
675 473032474 0
Santander
7
Santander Value Received $$105,931,282
828 398340271 0
Standard Chartered
8
Standard Chartered Value Received $$79,026,047
378 732812229 0
Puma
9
Puma Value Received $$74,988,370
3153 773677555 0
Beko
10
Beko Value Received $$56,394,205
344 559273628 0
Gatorade
11
Gatorade Value Received $$56,212,952
1636 257836984 0
Anheuser-Busch InBev
12
Anheuser-Busch InBev Value Received $$55,429,290
3044 199714187 0
Rakuten
13
Rakuten Value Received $$54,950,014
396 734982485 0
Jeep
14
Jeep Value Received $$48,872,931
897 615948887 0
Toyota
15
Toyota Value Received $$46,341,949
2468 163507441 0
Electronic Arts
16
Electronic Arts Value Received $$45,903,755
1751 174625169 0
Pepsi
17
Pepsi Value Received $$45,198,446
1383 154241381 0
Heineken
18
Heineken Value Received $$44,534,968
714 135323907 0
Chevrolet
19
Chevrolet Value Received $$43,614,431
1144 535875125 0
Mercedes-Benz
20
Mercedes-Benz Value Received $$40,616,103
2060 267524514 0
Allianz
21
Allianz Value Received $$40,462,495
934 176676032 0
Coca-Cola
22
Coca-Cola Value Received $$40,068,934
2327 168645260 0
Kia
23
Kia Value Received $$39,965,324
1026 161558552 0
NBC
24
NBC Value Received $$39,400,338
1190 87135047 0
HSBC
25
HSBC Value Received $$37,514,034
509 36031404 0
Alpinestars
26
Alpinestars Value Received $$37,045,402
1785 234113556 0
AT&T
27
AT&T Value Received $$37,014,262
766 141803841 0
Geico
28
Geico Value Received $$36,880,517
956 132219442 0
Petronas
29
Petronas Value Received $$36,149,401
357 237759491 0
Repsol
30
Repsol Value Received $$35,890,673
204 119760118 0
Nissan
31
Nissan Value Received $$35,647,095
1116 89683971 0
Yokohama Tire
32
Yokohama Tire Value Received $$35,363,793
472 386372924 0
Spalding
33
Spalding Value Received $$35,208,906
1052 275125074 0
T-Mobile
34
T-Mobile Value Received $$34,047,353
929 264688684 0
Pirelli
35
Pirelli Value Received $$33,485,034
1061 203810979 0
Budweiser
36
Budweiser Value Received $$33,404,019
768 109498845 0
New Balance
37
New Balance Value Received $$32,954,445
1403 339550553 0
Barclays
38
Barclays Value Received $$32,376,533
644 104034410 0
Bet365
39
Bet365 Value Received $$31,733,713
323 94519435 0
Audi
40
Audi Value Received $$29,944,435
2244 142590470 0
Under Armour
41
Under Armour Value Received $$24,554,726
2321 164971386 0
Vodafone
42
Vodafone Value Received $$24,475,991
624 180454276 0
DHL
43
DHL Value Received $$23,864,734
777 64359087 0
Qatar Airways
44
Qatar Airways Value Received $$23,436,010
739 182285518 0
PlayStation
45
PlayStation Value Received $$22,839,879
970 84456632 0
Hyundai
46
Hyundai Value Received $$22,616,087
953 175255510 0
Tissot
47
Tissot Value Received $$22,447,965
474 87575478 0
Honda
48
Honda Value Received $$22,413,842
1442 138869521 0
Ford
49
Ford Value Received $$22,204,589
2321 110973041 0
Reebok
50
Reebok Value Received $$21,965,208
1093 142314531 0
Rank Name Industry No. of Promoters Engagements
1 Nike $$461,943,927 11,988 5,556,525,970 Apparel & Accessories
2 Emirates Airlines $$252,210,107 2,019 1,784,357,028 Travel
3 Adidas $$227,990,676 6,542 2,248,821,295 Apparel & Accessories
4 Monster Energy $$119,333,496 2,510 500,074,270 Beverage
5 Red Bull $$114,420,846 3,528 608,426,783 Beverage
6 State Farm $$112,796,759 675 473,032,474 Financial
7 Santander $$105,931,282 828 398,340,271 Financial
8 Standard Chartered $$79,026,047 378 732,812,229 Financial
9 Puma $$74,988,370 3,153 773,677,555 Apparel & Accessories
10 Beko $$56,394,205 344 559,273,628 Consumer Goods
11 Gatorade $$56,212,952 1,636 257,836,984 Beverage
12 Anheuser-Busch InBev $$55,429,290 3,044 199,714,187 Alcohol
13 Rakuten $$54,950,014 396 734,982,485 Technology
14 Jeep $$48,872,931 897 615,948,887 Automotive
15 Toyota $$46,341,949 2,468 163,507,441 Automotive
16 Electronic Arts $$45,903,755 1,751 174,625,169 Entertainment
17 Pepsi $$45,198,446 1,383 154,241,381 Beverage
18 Heineken $$44,534,968 714 135,323,907 Alcohol
19 Chevrolet $$43,614,431 1,144 535,875,125 Automotive
20 Mercedes-Benz $$40,616,103 2,060 267,524,514 Automotive
21 Allianz $$40,462,495 934 176,676,032 Financial
22 Coca-Cola $$40,068,934 2,327 168,645,260 Beverage
23 Kia $$39,965,324 1,026 161,558,552 Automotive
24 NBC $$39,400,338 1,190 87,135,047 Entertainment
25 HSBC $$37,514,034 509 36,031,404 Financial
26 Alpinestars $$37,045,402 1,785 234,113,556 Apparel & Accessories
27 AT&T $$37,014,262 766 141,803,841 Telecommunications
28 Geico $$36,880,517 956 132,219,442 Financial
29 Petronas $$36,149,401 357 237,759,491 Energy
30 Repsol $$35,890,673 204 119,760,118 Energy
31 Nissan $$35,647,095 1,116 89,683,971 Automotive
32 Yokohama Tire $$35,363,793 472 386,372,924 Automotive Tyres
33 Spalding $$35,208,906 1,052 275,125,074 Apparel & Accessories
34 T-Mobile $$34,047,353 929 264,688,684 Telecommunications
35 Pirelli $$33,485,034 1,061 203,810,979 Automotive Tyres
36 Budweiser $$33,404,019 768 109,498,845 Alcohol
37 New Balance $$32,954,445 1,403 339,550,553 Apparel & Accessories
38 Barclays $$32,376,533 644 104,034,410 Financial
39 Bet365 $$31,733,713 323 94,519,435 Gambling
40 Audi $$29,944,435 2,244 142,590,470 Automotive
41 Under Armour $$24,554,726 2,321 164,971,386 Apparel & Accessories
42 Vodafone $$24,475,991 624 180,454,276 Telecommunications
43 DHL $$23,864,734 777 64,359,087 Logistics
44 Qatar Airways $$23,436,010 739 182,285,518 Travel
45 PlayStation $$22,839,879 970 84,456,632 Entertainment
46 Hyundai $$22,616,087 953 175,255,510 Automotive
47 Tissot $$22,447,965 474 87,575,478 Apparel & Accessories
48 Honda $$22,413,842 1,442 138,869,521 Automotive
49 Ford $$22,204,589 2,321 110,973,041 Automotive
50 Reebok $$21,965,208 1,093 142,314,531 Apparel & Accessories

The World’s 50 Most Marketed Brands list is powered by Hookit’s SportGraph™ and computer vision technology, which assesses sponsorship value by tracking the social activity of every major professional athlete, team and league, totalling over 500,000 accounts. To arrive at the total value received by each brand, Hookit examines two key metrics – potential value and promotion quality – which are multiplied together to determine a discounted Adjusted Ad Value (AAV).

For this list, all social and digital posts from professional athletes, teams and leagues between 1st August 2019 and 1st August 2020 were examined for brand promotion. Over 25,000 sports organisations and athletes posted during this period, promoting more than 7,000 brands across platforms including Facebook, Instagram, TikTok, Twitch, Twitter, VK, Weibo and YouTube.

Roger Breum, head of marketing at Hookit, explains how the AI-powered spontech specialist created an objective study of sponsorship value for SportsPro’s inaugural list of the World’s 50 Most Marketed Brands.

Want to find out more about the methodology used to rank the brands; sponsorship trends, including the impact of Covid-19; and how to use data as a sports marketer? Download Hookit’s report for a deep dive into the World’s 50 Most Marketed Brands.

SportsPro’s Steven Impey delves into rankings to identify some of the standout themes. Read the full insight here.

Dismiss
Interested in downloading the full list?

The World’s 50 Most Marketed Brands list can be downloaded here for your convenience.

Filter By  

Warning: array_unique() expects parameter 1 to be array, null given in /home/customer/www/50mm.sportspromedia.com/public_html/wp-content/themes/sportspro-50mm/loop-templates/content-list-2.php on line 611

Warning: sort() expects parameter 1 to be array, null given in /home/customer/www/50mm.sportspromedia.com/public_html/wp-content/themes/sportspro-50mm/loop-templates/content-list-2.php on line 612

Warning: Invalid argument supplied for foreach() in /home/customer/www/50mm.sportspromedia.com/public_html/wp-content/themes/sportspro-50mm/loop-templates/content-list-2.php on line 614