1
Lionel Messi
1
Lionel Messi
Argentine,
36
Soccer
Marketability score
94.81
Brand strength
30.46/35
Total Addressable Market
44.35/45
Economics
20.00/20
2
LeBron James
2
LeBron James
American,
38
Basketball
Marketability score
92.75
Brand strength
34.83/35
Total Addressable Market
38.08/45
Economics
19.84/20
3
Alex Morgan
3
Alex Morgan
American,
34
Soccer
Marketability score
92.32
Brand strength
33.99/35
Total Addressable Market
45.00/45
Economics
13.33/20
4
Giannis Antetokounmpo
4
Giannis Antetokounmpo
Greek,
28
Basketball
Marketability score
90.53
Brand strength
34.33/35
Total Addressable Market
39.38/45
Economics
16.83/20
5
Megan Rapinoe
5
Megan Rapinoe
American,
38
Soccer
Marketability score
90.14
Brand strength
32.31/35
Total Addressable Market
41.32/45
Economics
16.51/20
6
Mikaela Shiffrin
6
Mikaela Shiffrin
American,
28
Alpine Ski
Marketability score
89.91
Brand strength
34.66/35
Total Addressable Market
44.13/45
Economics
11.11/20
7
Lewis Hamilton
7
Lewis Hamilton
British,
38
Motorsport
Marketability score
89.81
Brand strength
34.16/35
Total Addressable Market
36.13/45
Economics
19.52/20
8
Simone Biles
8
Simone Biles
American,
26
Gymnastics
Marketability score
89.48
Brand strength
35.00/35
Total Addressable Market
38.29/45
Economics
16.19/20
9
Kylian Mbappe
9
Kylian Mbappe
French,
24
Soccer
Marketability score
89.00
Brand strength
29.28/35
Total Addressable Market
40.67/45
Economics
19.05/20
10
Max Verstappen
10
Max Verstappen
Dutch,
25
Motorsport
Marketability score
88.22
Brand strength
32.81/35
Total Addressable Market
37.00/45
Economics
18.41/20
11
Novak Djokovic
11
Novak Djokovic
Serbian,
35
Tennis
Marketability score
87.96
Brand strength
27.26/35
Total Addressable Market
41.97/45
Economics
18.73/20
12
Coco Gauff
12
Coco Gauff
American,
19
Tennis
Marketability score
87.95
Brand strength
31.97/35
Total Addressable Market
43.92/45
Economics
12.06/20
13
Stephen Curry
13
Stephen Curry
American,
35
Basketball
Marketability score
87.09
Brand strength
31.63/35
Total Addressable Market
36.56/45
Economics
18.89/20
14
Naomi Osaka
14
Naomi Osaka
Japanese,
25
Tennis
Marketability score
84.98
Brand strength
34.50/35
Total Addressable Market
34.62/45
Economics
15.87/20
15
Lucy Bronze
15
Lucy Bronze
British,
31
Soccer
Marketability score
83.34
Brand strength
33.15/35
Total Addressable Market
43.05/45
Economics
7.14/20
16
Robert Lewandowski
16
Robert Lewandowski
Polish,
35
Soccer
Marketability score
82.96
Brand strength
30.96/35
Total Addressable Market
38.51/45
Economics
13.49/20
17
Leah Williamson
17
Leah Williamson
British,
26
Soccer
Marketability score
81.63
Brand strength
27.09/35
Total Addressable Market
43.27/45
Economics
11.27/20
18
Aryna Sabalenka
18
Aryna Sabalenka
Belarusian,
25
Tennis
Marketability score
81.60
Brand strength
26.08/35
Total Addressable Market
44.57/45
Economics
10.95/20
19
Angel Reese
19
Angel Reese
American,
21
Basketball
Marketability score
80.56
Brand strength
26.25/35
Total Addressable Market
44.78/45
Economics
9.52/20
20
Alphonso Davies
20
Alphonso Davies
Canadian,
22
Soccer
Marketability score
79.98
Brand strength
31.47/35
Total Addressable Market
33.75/45
Economics
14.76/20
21
Emma Raducanu
21
Emma Raducanu
British,
20
Tennis
Marketability score
79.58
Brand strength
24.74/35
Total Addressable Market
42.62/45
Economics
12.22/20
22
Harry Kane
22
Harry Kane
British,
30
Soccer
Marketability score
79.34
Brand strength
31.13/35
Total Addressable Market
29.64/45
Economics
18.57/20
23
Beth Mead
23
Beth Mead
British,
28
Soccer
Marketability score
79.15
Brand strength
26.92/35
Total Addressable Market
41.75/45
Economics
10.48/20
24
Alexia Putellas
24
Alexia Putellas
Spanish,
29
Soccer
Marketability score
78.94
Brand strength
27.93/35
Total Addressable Market
43.70/45
Economics
7.30/20
25
Lando Norris
25
Lando Norris
British,
23
Motorsport
Marketability score
78.91
Brand strength
21.03/35
Total Addressable Market
40.89/45
Economics
16.98/20
26
Bukayo Saka
26
Bukayo Saka
British,
22
Soccer
Marketability score
78.56
Brand strength
27.76/35
Total Addressable Market
36.35/45
Economics
14.44/20
27
Cristiano Ronaldo
27
Cristiano Ronaldo
Portuguese,
38
Soccer
Marketability score
78.26
Brand strength
19.86/35
Total Addressable Market
38.73/45
Economics
19.68/20
28
Charles Leclerc
28
Charles Leclerc
Monegasque,
25
Motorsport
Marketability score
78.23
Brand strength
20.87/35
Total Addressable Market
39.59/45
Economics
17.78/20
29
Rory McIlroy
29
Rory McIlroy
Northern Irish,
34
Golf
Marketability score
77.82
Brand strength
22.72/35
Total Addressable Market
40.02/45
Economics
15.08/20
30
Olivia Dunne
30
Olivia Dunne
American,
20
Gymnastics
Marketability score
77.75
Brand strength
29.95/35
Total Addressable Market
42.40/45
Economics
5.40/20
31
Neymar
31
Neymar
Brazilian,
31
Soccer
Marketability score
76.23