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1
Cristiano Ronaldo
1
Cristiano Ronaldo
37,
Portuguese
Soccer
Marketability score
91.21
Brand strength
11.21/20
Audience and reach
50.00/50
Economics
30.00/30
2
Serena Williams
2
Serena Williams
41,
American
Tennis
Marketability score
67.99
Brand strength
16.85/20
Audience and reach
27.12/50
Economics
24.02/30
3
Lewis Hamilton
3
Lewis Hamilton
37,
British
Motorsport
Marketability score
64.58
Brand strength
20.00/20
Audience and reach
15.60/50
Economics
28.98/30
4
LeBron James
4
LeBron James
37,
American
Basketball
Marketability score
58.50
Brand strength
18.71/20
Audience and reach
17.17/50
Economics
22.62/30
5
Lionel Messi
5
Lionel Messi
35,
Argentine
Soccer
Marketability score
53.27
Brand strength
7.56/20
Audience and reach
34.12/50
Economics
11.59/30
6
Naomi Osaka
6
Naomi Osaka
25,
Japanese
Tennis
Marketability score
51.62
Brand strength
15.09/20
Audience and reach
22.07/50
Economics
14.46/30
7
Virat Kohli
7
Virat Kohli
33,
Indian
Cricket
Marketability score
49.24
Brand strength
14.22/20
Audience and reach
24.02/50
Economics
11.01/30
8
Alex Morgan
8
Alex Morgan
33,
American
Soccer
Marketability score
48.07
Brand strength
12.51/20
Audience and reach
26.16/50
Economics
9.40/30
9
Sam Kerr
9
Sam Kerr
29,
Australian
Soccer
Marketability score
48.01
Brand strength
12.74/20
Audience and reach
27.32/50
Economics
7.94/30
10
Tom Brady
10
Tom Brady
45,
American
Football
Marketability score
47.30
Brand strength
17.82/20
Audience and reach
8.40/50
Economics
21.08/30
11
Simone Biles
11
Simone Biles
25,
American
Gymnastics
Marketability score
46.85
Brand strength
13.71/20
Audience and reach
19.62/50
Economics
13.53/30
12
Emma Raducanu
12
Emma Raducanu
19,
British
Tennis
Marketability score
45.91
Brand strength
12.71/20
Audience and reach
22.91/50
Economics
10.29/30
13
Alexia Putellas
13
Alexia Putellas
28,
Spanish
Soccer
Marketability score
44.05
Brand strength
8.04/20
Audience and reach
28.66/50
Economics
7.35/30
14
Stephen Curry
14
Stephen Curry
34,
American
Basketball
Marketability score
43.73
Brand strength
14.97/20
Audience and reach
16.06/50
Economics
12.70/30
15
Simona Halep
15
Simona Halep
31,
Romanian
Tennis
Marketability score
42.35
Brand strength
11.95/20
Audience and reach
23.99/50
Economics
6.40/30
16
Rafael Nadal
16
Rafael Nadal
36,
Spanish
Tennis
Marketability score
40.75
Brand strength
15.48/20
Audience and reach
14.37/50
Economics
10.90/30
17
Neymar
17
Neymar
30,
Brazilian
Soccer
Marketability score
36.96
Brand strength
14.43/20
Audience and reach
16.41/50
Economics
9.13/30
18
Mohamed Salah
18
Mohamed Salah
30,
Egyptian
Soccer
Marketability score
39.89
Brand strength
14.21/20
Audience and reach
20.65/50
Economics
5.03/30
19
Kylian Mbappe
19
Kylian Mbappe
23,
French
Soccer
Marketability score
37.78
Brand strength
13.92/20
Audience and reach
17.52/50
Economics
6.34/30
20
Rohit Sharma
20
Rohit Sharma
35,
Indian
Cricket
Marketability score
37.70
Brand strength
13.72/20
Audience and reach
13.69/50
Economics
10.28/30
21
Katie Ledecky
21
Katie Ledecky
25,
American
Swimming
Marketability score
36.95
Brand strength
11.94/20
Audience and reach
18.64/50
Economics
6.38/30
22
Chloe Kim
22
Chloe Kim
22,
American
Snowboarding
Marketability score
36.37
Brand strength
12.02/20
Audience and reach
17.46/50
Economics
6.88/30
23
Roger Federer
23
Roger Federer
41,
Swiss
Tennis
Marketability score
36.37
Brand strength
15.45/20
Audience and reach
11.69/50
Economics
9.23/30
24
Erling Haaland
24
Erling Haaland
22,
Norwegian
Soccer
Marketability score
34.85
Brand strength
13.09/20
Audience and reach
17.81/50
Economics
3.95/30
25
Charles Leclerc
25
Charles Leclerc
25,
Monegasque
Motorsport
Marketability score
34.67
Brand strength
12.89/20
Audience and reach
16.72/50
Economics
5.06/30
26
Candace Parker
26
Candace Parker
36,
American
Basketball
Marketability score
34.65
Brand strength
11.91/20
Audience and reach
17.24/50
Economics
5.50/30
27
Megan Rapinoe
27
Megan Rapinoe
37,
American
Soccer
Marketability score
34.55
Brand strength
13.39/20
Audience and reach
11.12/50
Economics
10.04/30
28
Oksana Masters
28
Oksana Masters
33,
American
Parasport
Marketability score
34.36
Brand strength
11.44/20
Audience and reach
20.06/50
Economics
2.86/30
29
Eileen Gu
29
Eileen Gu
19,
Chinese-American
Skiing
Marketability score
34.10
Brand strength
12.66/20
Audience and reach
12.54/50
Economics
8.90/30
30
Garbine Muguruza
30
Garbine Muguruza
29,
Spanish
Tennis
Marketability score
32.96
Brand strength
11.65/20
Audience and reach
17.16/50
Economics
4.14/30
31
Karim Benzema
31
Karim Benzema
34,
French
Soccer
Marketability score
32.78
Brand strength
9.80/20
Audience and reach
17.54/50
Economics
5.44/30
32
Bianca Andreescu
32
Bianca Andreescu
22,
Canadian
Tennis
Marketability score
32.62
Brand strength
11.48/20
Audience and reach
17.33/50