Athletes

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1

Simone Biles American, 24, Gymnastics, Female Influencer Score 183

2

Naomi Osaka Japanese, 23, Tennis, Female Influencer Score 179

3

Ashlyn Harris American, 35, Soccer, Female Influencer Score 178

4

Canelo Alvarez Mexican, 31, Boxing, Male Influencer Score 177

5

Paulo Dybala Argentine, 27, Soccer, Male Influencer Score 176

6

Cristiano Ronaldo Portuguese, 36, Soccer, Male Influencer Score 174

7

Ali Krieger American, 37, Soccer, Female Influencer Score 174

8

Stefanos Tsitsipas Greek, 23, Tennis, Male Influencer Score 173

9

Novak Djokovic Serbian, 34, Tennis, Male Influencer Score 172

10

Alex Morgan American, 32, Soccer, Female Influencer Score 171

11

Hardik Pandya Indian, 27, Cricket, Male Influencer Score 169

12

Lionel Messi Argentine, 34, Soccer, Male Influencer Score 169

13

Roger Federer Swiss, 40, Tennis, Male Influencer Score 168

14

Sergio Ramos Spanish, 35, Soccer, Male Influencer Score 167

15

Karim Benzema French, 33, Soccer, Male Influencer Score 167

16

Lewis Hamilton British, 36, Motorsport, Male Influencer Score 167

17

Te’a Cooper American, 24, Basketball, Female Influencer Score 166

18

Robert Lewandowski Polish, 33, Soccer, Male Influencer Score 165

19

Grigor Dimitrov Bulgarian, 30, Tennis, Male Influencer Score 165

20

Nyjah Huston American, 26, Skateboarding, Male Influencer Score 165

21

Serena Williams American, 39, Tennis, Female Influencer Score 165

22

Candace Parker American, 35, Basketball, Female Influencer Score 164

23

Kylian Mbappe French, 22, Soccer, Male Influencer Score 164

24

LeBron James American, 36, Basketball, Male Influencer Score 164

25

Dominic Thiem Austrian, 27, Tennis, Male Influencer Score 164

26

Rafael Nadal Spanish, 35, Tennis, Male Influencer Score 163

27

Thomas Muller Germany, 31, Soccer, Male Influencer Score 163

28

Katie Ledecky American, 24, Swimming, Female Influencer Score 162

29

Valentino Rossi Italian, 42, Motorsport, Male Influencer Score 162

30

Stephen Curry American, 33, Basketball, Male Influencer Score 162

31

Neymar Brazilian, 29, Soccer, Male Influencer Score 162

32

Daniel Ricciardo Australian, 32, Motorsport, Male Influencer Score 161

33

Bethany Hamilton American, 31, Surfing, Female Influencer Score 160

34

Kristie Mewis American, 30, Soccer, Female Influencer Score 160

35

Megan Rapinoe American, 36, Soccer, Female Influencer Score 159

36

Gabriel Medina Brazilian, 27, Surfing, Male Influencer Score 159

37

Kelley O’Hara American, 33, Soccer, Female Influencer Score 158

38

Riyad Mahrez Algerian, 30, Soccer, Male Influencer Score 158

39

Julie Ertz American, 29, Soccer, Female Influencer Score 158

40

Cody Bellinger American, 26, Baseball, Male Influencer Score 158

41

Mesut Ozil German, 32, Soccer, Male Influencer Score 157

42

Chloe Kim American, 21, Snowboarding, Female Influencer Score 157

43

Tobin Heath American, 33, Soccer, Female Influencer Score 157

44

Lieke Martens Dutch, 28, Soccer, Female Influencer Score 156

45

Sydney Leroux American, 31, Soccer, Female Influencer Score 156

46

Cam Newton American, 32, Football, Male Influencer Score 155

47

Shikhar Dhawan Indian, 35, Cricket, Male Influencer Score 154

48

Paul Pogba French, 28, Soccer, Male Influencer Score 154

49

Sydney McLaughlin American, 22, Athletics, Female Influencer Score 154

50

Devin Booker American, 24, Basketball, Male Influencer Score 153

Rank	Name	Nationality	Age	Sport	Gender	Influencer Score	Frequency	Reach	Engagement	Fan Demo.	Fan Attract.
1	Simone Biles	American	24	Gymnastics	Female	183	9	50	27	64	33
2	Naomi Osaka	Japanese	23	Tennis	Female	179	11	55	27	50	36
3	Ashlyn Harris	American	35	Soccer	Female	178	10	39	37	62	30
4	Canelo Alvarez	Mexican	31	Boxing	Male	177	12	55	37	41	31
5	Paulo Dybala	Argentine	27	Soccer	Male	176	6	58	35	57	21
6	Cristiano Ronaldo	Portuguese	36	Soccer	Male	174	12	60	26	55	22
7	Ali Krieger	American	37	Soccer	Female	174	10	42	37	58	27
8	Stefanos Tsitsipas	Greek	23	Tennis	Male	173	11	42	38	55	28
9	Novak Djokovic	Serbian	34	Tennis	Male	172	12	55	17	56	33
10	Alex Morgan	American	32	Soccer	Female	171	11	53	27	50	30
11	Hardik Pandya	Indian	27	Cricket	Male	169	12	58	38	47	15
12	Lionel Messi	Argentine	34	Soccer	Male	169	7	59	28	45	30
13	Roger Federer	Swiss	40	Tennis	Male	168	5	54	24	56	29
14	Sergio Ramos	Spanish	35	Soccer	Male	167	11	59	26	54	18
15	Karim Benzema	French	33	Soccer	Male	167	13	59	20	52	24
16	Lewis Hamilton	British	36	Motorsport	Male	167	13	57	24	37	35
17	Te’a Cooper	American	24	Basketball	Female	166	13	46	43	50	14
18	Robert Lewandowski	Polish	33	Soccer	Male	165	9	57	32	44	24
19	Grigor Dimitrov	Bulgarian	30	Tennis	Male	165	1	33	39	57	36
20	Nyjah Huston	American	26	Skateboarding	Male	165	3	48	41	44	29
21	Serena Williams	American	39	Tennis	Female	165	5	53	19	51	37
22	Candace Parker	American	35	Basketball	Female	164	12	40	24	49	39
23	Kylian Mbappe	French	22	Soccer	Male	164	9	59	37	40	20
24	LeBron James	American	36	Basketball	Male	164	14	59	13	45	33
25	Dominic Thiem	Austrian	27	Tennis	Male	164	5	39	36	53	31
26	Rafael Nadal	Spanish	35	Tennis	Male	163	8	54	17	56	29
27	Thomas Muller	Germany	31	Soccer	Male	163	13	54	18	45	33
28	Katie Ledecky	American	24	Swimming	Female	162	7	26	36	55	39
29	Valentino Rossi	Italian	42	Motorsport	Male	162	12	53	18	57	23
30	Stephen Curry	American	33	Basketball	Male	162	11	58	21	47	25
31	Neymar	Brazilian	29	Soccer	Male	162	15	59	13	58	17
32	Daniel Ricciardo	Australian	32	Motorsport	Male	161	5	50	40	35	32
33	Bethany Hamilton	American	31	Surfing	Female	160	14	44	8	63	32
34	Kristie Mewis	American	30	Soccer	Female	160	2	18	49	61	30
35	Megan Rapinoe	American	36	Soccer	Female	159	13	45	12	57	32
36	Gabriel Medina	Brazilian	27	Surfing	Male	159	4	48	29	62	16
37	Kelley O’Hara	American	33	Soccer	Female	158	3	31	38	58	29
38	Riyad Mahrez	Algerian	30	Soccer	Male	158	6	53	34	43	21
39	Julie Ertz	American	29	Soccer	Female	158	3	33	39	56	27
40	Cody Bellinger	American	26	Baseball	Male	158	2	34	48	48	26
41	Mesut Ozil	German	32	Soccer	Male	157	14	59	16	45	24
42	Chloe Kim	American	21	Snowboarding	Female	157	1	25	37	52	41
43	Tobin Heath	American	33	Soccer	Female	157	1	28	44	59	26
44	Lieke Martens	Dutch	28	Soccer	Female	156	6	43	42	44	22
45	Sydney Leroux	American	31	Soccer	Female	156	9	44	24	58	20
46	Cam Newton	American	32	Football	Male	155	11	49	21	44	30
47	Shikhar Dhawan	Indian	35	Cricket	Male	154	12	56	27	41	18
48	Paul Pogba	French	28	Soccer	Male	154	11	58	24	35	26
49	Sydney McLaughlin	American	22	Athletics	Female	154	0	26	49	57	21
50	Devin Booker	American	24	Basketball	Male	153	3	49	38	45	19

Latest Resources

Analysis

‘Intimacy, creativity and personality’: What does the future hold for athlete marketability?

Analysis

NorthStar insight | Analysing the 2021 SportsPro 50 Most Marketable Athletes list

Analysis

Greenfly insight | Why it’s time to turn to athletes in the search for social media marketability

Analysis

Zoomph insight | Inside the methodology of the 50 Most Marketable Athletes 2021

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How does it work?

The overall Athlete Influencer Score is comprised of five weighted metrics: frequency (maximum 15), reach (maximum 60), engagement (maximum 50, fan demographic (maximum 75) and fan attractiveness (maximum 50).

The maximum total score available is 250. You can click on each athlete to see the breakdown of their individual score and checkout a full explanation of the methodology here.

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Latest Resources

‘Intimacy, creativity and personality’: What does the future hold for athlete marketability?

NorthStar insight | Analysing the 2021 SportsPro 50 Most Marketable Athletes list

Greenfly insight | Why it’s time to turn to athletes in the search for social media marketability

Zoomph insight | Inside the methodology of the 50 Most Marketable Athletes 2021

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