As SportsPro launches its list of the world’s 50 Most Marketable Properties in 2021, editor at large Eoin Connolly is joined by Adam Mitchell, SponsorPulse chief executive, to dive into some of the data behind the rankings. […]
Frank Gregory, social media intelligence practice lead at NorthStar Solutions Group, deep dives into this year’s 50 Most Marketable Properties list to identify what these properties are doing beyond the field of play to make them so marketable. […]
Adam Mitchell, SponsorPulse chief executive, outlines how the global sponsorship intelligence platform’s Opportunity Score measures and compares thousands of properties to create the final list. […]
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