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Day: 18 October 2021

Podcast | Breaking down the 2021 50 Most Marketable Properties list

Posted on 18 October 2021 (18 October 2021) by SportsPro

As SportsPro launches its list of the world’s 50 Most Marketable Properties in 2021, editor at large Eoin Connolly is joined by Adam Mitchell, SponsorPulse chief executive, to dive into some of the data behind the rankings. […]

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Posted in Properties, PodcastTagged 50 most marketable, rankings, fifa, world cup, nba, manchester united, real madrid, properties

NorthStar Insight | Analysing the 2021 SportsPro 50 Most Marketable Properties list

Posted on 18 October 2021 (18 October 2021) by Frank Gregory

Frank Gregory, social media intelligence practice lead at NorthStar Solutions Group, deep dives into this year’s 50 Most Marketable Properties list to identify what these properties are doing beyond the field of play to make them so marketable. […]

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Posted in Analysis, Properties

SponsorPulse Insight | How 2021’s 50 Most Marketable Properties were ranked

Posted on 18 October 2021 (18 October 2021) by Adam Mitchell

Adam Mitchell, SponsorPulse chief executive, outlines how the global sponsorship intelligence platform’s Opportunity Score measures and compares thousands of properties to create the final list. […]

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Posted in Analysis, Properties

SportsPro's 50 Most Marketable Athletes 2022

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