As SportsPro launches its list of the world’s 50 Most Marketable Brands in 2021, editor at large Eoin Connolly is joined by Scott Tilton, co-founder and chief executive of data partner Hookit, to explore some of the key themes. […]
Roger Breum, Hookit’s head of marketing, delves into the data science, sporting events, and fan engagement behind this year’s brand rankings. […]
Frank Gregory, social media intelligence practice lead at NorthStar Solutions Group, deep dives into this year’s 50 Most Marketable Brands list to identify what these brands are doing outside of their sports sponsorships that make them so marketable to the sports industry. […]
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