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Day: 20 September 2021

Podcast | Breaking down the 2021 50 Most Marketable Brands list

Posted on 20 September 2021 (20 September 2021) by SportsPro

As SportsPro launches its list of the world’s 50 Most Marketable Brands in 2021, editor at large Eoin Connolly is joined by Scott Tilton, co-founder and chief executive of data partner Hookit, to explore some of the key themes. […]

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Posted in Brands, PodcastTagged twitter, data, rankings, brands, 50 most marketable, social media, instagram, tiktok, facebook

Hookit Insight | What makes the 50 Most Marketable Brands?

Posted on 20 September 2021 (20 September 2021) by Roger Breum

Roger Breum, Hookit’s head of marketing, delves into the data science, sporting events, and fan engagement behind this year’s brand rankings. […]

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Posted in Brands, Analysis

NorthStar Insight | Analysing the 2021 SportsPro 50 Most Marketable Brands list

Posted on 20 September 2021 (8 October 2021) by Frank Gregory

Frank Gregory, social media intelligence practice lead at NorthStar Solutions Group, deep dives into this year’s 50 Most Marketable Brands list to identify what these brands are doing outside of their sports sponsorships that make them so marketable to the sports industry. […]

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Posted in Brands, Analysis

SportsPro's 50 Most Marketable Athletes 2022

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