‘Intimacy, creativity and personality’: What does the future hold for athlete marketability?

Lewis Hamilton remains one of the world's most marketable athletes

A week on from the release of SportsPro’s 2021 list of the world’s 50 Most Marketable Athletes, Greenfly president and chief executive Daniel Kirschner and chief marketing officer Tom Kuhr unpick this year’s ranking, and consider what the results say about the changing nature of sports stars’ appeal. […]

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