SportsPro’s 50 Most Marketable Athletes enables sports marketers across the globe to make intelligent sponsorship and investment decisions quickly.
Now in its 13th year, this highly anticipated ranking considers the dynamic nature of athlete marketability in the digital age, applying an advanced science that goes beyond vanity metrics to measure which sports stars offer the most value to brands today.
In collaboration with NorthStar, our robust and multi-dimensional methodology has been developed even further, to provide a comprehensive assessment of athlete marketability in the sports industry. We have blended extensive data analysis, advanced social media monitoring, economic valuations, expert and consumer insights to bring you this definitive list of the Most Marketable Athletes of 2022.
2022 highlights include the highest proportion of female athletes ever, soccer as the most prominent sport, and the ranking also features our youngest ever athlete. Read on to find out about the athletes who made the list, access our features and analysis, discover key statistics and get the inside scoop on the most marketable athletes on the planet today.
Extended Top 100 download:
Take a deeper dive into the full list of 50 Most Marketable Athletes, along with the table of scores for the Top 100 athletes by downloading the list today