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Now in its 11th year, SportsPro’s 50 Most Marketable (50MM) platform enables sports marketers to make sponsorship decisions more quickly and intelligently through the application of in-depth data analysis, advanced social media monitoring, and real-world consumer insights.

Focused on athletes only since their inception in 2010, the global 50MM rankings have been expanded for the first time to include separate top 50 lists for brands and properties, including leagues, teams, governing bodies and major events across the globe.